Role
Lead UX/UI Designer
Duration
5 months
Year
2025
Tools
Figma, FigJam, Maze, Notion
Redesigned Benchmarks.ai — a real-time market intelligence platform for investors, founders, and executives — improving scannability by 60% and reducing interaction cost by 52%.
The Problem
The interface was raw and data-dense. Users struggled to extract insights quickly, navigation was nested and opaque, and mobile was effectively broken. 100% of users found graphs hard to understand.
Process
Strategy
Stakeholder interviews, persona synthesis, competitive analysis. Grouped users into Founders, Investors & Executives.
Scope
Gap analysis against 9 critical insights gathered from 5–6 user interviews. Prioritised navigation, scannability, and mobile.
Structure
Redesigned information architecture, inspired by Microsoft Teams familiarity. Reduced avg. clicks by 52%.
Surface
High-fidelity mockups for web & mobile. Introduced My Desk, My Portfolio, and Sector Pages.
Outcomes
Get yourself a laptop, please.
Contact