Role
Lead Product Designer
Duration
8 months
Year
2025
Tools
Figma, Framer, AI Studio, Notion
Redesigned the core merchant and shopper experience for ShopOS — an AI-driven e-commerce platform serving 10,000+ merchants. The goal: make complex inventory management feel effortless and fragmented checkout feel seamless.
The Problem
Merchants were drowning in setup complexity. Shoppers hit friction at every turn — multi-step checkout, unclear CTAs, and an experience that felt different on every device. Conversion was bleeding out at the top of the funnel.
Process
Discovery
User research with 40+ merchants and 200+ end customers across 3 cohorts. Shadowed 6 merchants during onboarding.
Competitive Analysis
Benchmarked 12 e-commerce platforms on 34 UX criteria. Found our weakest points in onboarding speed and checkout confidence.
Architecture
Restructured information architecture. Reduced merchant task depth from 7 layers to 3. Simplified shopper checkout to a single scroll.
Prototype & Test
Built high-fidelity interactive prototypes in Framer. Ran 4 rounds of usability testing with 8 participants each, iterating weekly.
Outcomes
Get yourself a laptop, please.
Contact