Role
Lead UX/UI Designer
Duration
6 months
Year
2024
Tools
Figma, Miro, Notion
Designed the MVP product suite for PLIM — a fintech startup providing BNPL services for aesthetic procedures across UK & Switzerland.
The Problem
Patients had no affordable payment path for elective procedures. Clinics lacked digital tooling to manage BNPL requests. Both user groups needed trust, speed, and simplicity.
Process
Discovery
Desk research, SME inputs, analytics study, friction mapping.
Define
Persona study, user flow mapping, journey optimisation.
Develop
Rapid wireframing, interactive prototypes, UX documentation.
Deliver
Usability testing, A/B testing, incremental updates.
Outcomes
Get yourself a laptop, please.
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